CIIE Trade Fair Planning

PANJAS, the top luxury cognac brand of CDM Group, carries the tradition of excellence and craftsmanship of French cognac. CDM Group, a leading company specializing in the production and branding of Armagnacs, has brought together a number of prestigious European chateaux and brands, demonstrating the Group's profound strength and influence in this field.

The Group's headquarters are located in the AOC region in the South of France, a picturesque area that is not only the birthplace of Armagnac, but also the heart of the CDM Group. Located in the city of Marsanne in the Rand department, CDM not only enjoys a privileged geographical location, but is also the largest producer of Armagnac in the region, accounting for more than 20% of the total annual production of the entire Armagnac appellation, a figure that confirms its leadership in the field of Armagnac production.

The CDM Group's estates and brands are like jewels on the map of Armagnac in France. Each bottle of PANJAS Ponjac Armagnac is the result of the heritage and innovation of traditional craftsmanship, the relentless pursuit of quality, and a deep understanding of the high-end luxury lifestyle. Both in France and around the world, the enterprise has won the favor and respect of many cognac lovers for its unique flavor and excellent quality.

 [Best Creative CIIE Trade Fair Planning idea]
At the 4th China International Import Expo (CIIE), our company Roundtable International Exhibition Co., Ltd. with its professional planning ability, customized a set of modern and full-feeling CIIE Trade Fair Planning program for the PANJAS brand. The client's booth was 36 square meters in size, with an open structure with openings on three sides, which ensured the permeability of the booth and the mobility of visitors.

The front and sides of the booth were equipped with large display screens and posters. These visual elements not only attracted visitors' attention, but also effectively conveyed the company's brand products and image. Our design concept digs deeply into the high-end and luxury sense of the brand, and through the main color of dark blue, we create a stable and noble atmosphere, which complements the brand positioning of the enterprise.

In terms of product display, the booth design skillfully highlights PANJAS and Chateau Claret wines, while providing a comfortable environment for visitors to taste and learn more about these products. The structure of the booth is made up of metal frames and panels, which not only ensures stability but also gives the booth a modern look.

Dark blue as the main color is closely associated with a sense of high-end, professionalism and trust. The secondary colors of gold and white are used to highlight the products and brand logo, enhancing the visual impact. Warm lighting in the product display area subtly sets off the color and texture of the wines, making each bottle a focal point.

To enhance visitors' experience, the booth features a lounge area equipped with seating so that visitors can enjoy a comfortable break while tasting the wines. In addition, a small stage or presentation area in one corner of the booth offers the possibility of product demonstrations or small events, further enriching the functionality of the booth.

We also spared no effort in the lighting design, enhancing the display effect with top lighting and backlighting of the screen, making the whole booth shine at the Shanghai Import Expo.

This simple and modern Shanghai CIIE Trade Fair Planning setup by China Shanghai CIIE Trade Fair Planning Company Roundtable International Exhibition Co., Ltd. not only reflects the high-end image of PANJAS, but also successfully attracts the attention of the visitors and provides them with a comfortable environment for displaying and experiencing the company's products.
 

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