Trade Show Set Up
Client Name: Henkel (Germany)
Booth Size: 18 square meters, opening on three sides
Exhibition Name: The 7th China International Import Expo
Industry Classification: Shanghai Trade Show Set Up
Exhibition Venue: China National Convention and Exhibition Center (Shanghai)
- Free Renderings Design
- Free Build Quotation
- 24/7 Customer Service
Product Introduction
[Client Introduction]
Henkel, a global consumer and industrial goods company, is known for its innovative solutions in the fields of adhesives, sealants and surface treatment. Founded in 1876 and headquartered in Düsseldorf, Germany, it is one of the world's largest manufacturers of adhesives.
[Best Creative Trade Show Set Up idea]
For Henkel, our company Roundtable International Exhibition Co., Ltd. created a minimalist and contemporary Shanghai Trade Show Set Up setup that deeply interpreted the brand's image and values. With the theme of "Creating The Next", our booth design highlights the brand's innovative spirit and relentless pursuit of future technology.
The booth featured interactive areas, including large screen displays, which not only showcased the company's product information, but also provided visitors with opportunities for interactive demonstrations, significantly enhancing their engagement and quality of experience. The design of the booth highlighted the Henkel brand identity and ensured that the brand was highly recognizable and prominent in the exhibition.
Our booth adopted a three-sided open layout, a design that encourages visitors to enter and explore freely, thus getting closer to and understanding the corporate brand. In terms of color selection, the booth is dominated by red, which conveys the company's simple, professional and high-end brand image. White, as a secondary color, contrasts with red, which not only increases the visual impact of the booth, but also echoes the color of the corporate brand logo. In addition, the use of blue in some of the displays and decorations added a touch of technology to the booth, further reinforcing the modernity of the corporate brand.
As a leading Trade Show Set Up company in Shanghai, China, Roundtable International Exhibition Co., Ltd. focused on highlighting Henkel's brand image and product strengths at the 7th China International Import Expo with a modern and professional look, as well as a rich interactive experience. Through this innovative display, our booth became an interactive space to demonstrate the core values of the brand and the characteristics of our products. It not only provides a platform for visitors to gain an in-depth understanding of the company's brand and products, but also enhances their memory and interest in the brand by attracting them to participate in the interaction. Such a booth design undoubtedly made Henkel stand out in the exhibition and become the focus of attracting visitors.
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