CIIE Exhibition Decoration

The history of JETRO began in 1958, when it was first established under the name "Japan External Trade Organization", with the main mission of promoting Japan's overall growth in international trade. In 1998, the organization underwent an important change, merging with the Asian Economic Research Institute and transforming itself into a legal entity with special status. This reorganization also marked a shift in its functions, from accumulating national foreign exchange primarily through exports in the postwar period to a strategy that began to focus on promoting imports in the face of a widening trade surplus and increased economic disputes with Europe and the United States.

JETRO's evolution reflects its keen insight into and positive response to the changing times. It has continuously adjusted its strategic positioning in line with the trends of the global economy, from being export-oriented in the early days, to import-encouraging in the later years, and now focusing on economic cooperation and research with developing countries. Every step of corporate development has been closely linked to the progress of the times, providing strong support for Japan's trade activities on the international stage. Through these strategic adjustments, the enterprise has not only consolidated Japan's economic ties with countries around the world, but has also played a vital role in the balance and development of the global economy.

 [Best Creative CIIE Exhibition Decoration idea]
At the 5th China International Import Expo, our company Roundtable International Exhibition Co., Ltd. with its deep understanding of Japanese culture and professional design capabilities, crafted CIIE Exhibition Decoration program for the JETRO brand for the Expo. This design is based on the traditional Japanese architectural style, perfectly integrating Japanese cultural characteristics with modern exhibition needs.

The booth covers an area of 900 square meters and is designed with openings on all sides, which not only facilitates visitors' access from all angles, but also greatly increases the visibility of the booth. The large wooden structure at the top of the booth and the hanging "Japanese Food & Wine" plaque, along with the Japanese lanterns, create a strong Japanese flavor and make visitors feel as if they were in a traditional Japanese street.

Our CIIE Exhibition Decoration solution in Shanghai China combines traditional Japanese culture with modern display technology, conveying a unique blend of tradition and modernity through carefully selected Japanese architectural elements and décor. This design not only highlights the brand image of Japanese food and wine, but also provides visitors with an environment filled with Japanese cultural ambience, allowing them to learn about and experience the products while also experiencing the charm of Japanese culture.

The main colors of the booth are dark brown and white. These colors complement the wooden structure and Japanese lanterns to create a warm and natural atmosphere. The secondary colors, blue and red, are used to emphasize the brand identity and attract visitors' attention, making the booth stand out from the crowd.

The booth's solid structure, carefully constructed from wood and metal frames, ensures stability while retaining a traditional Japanese aesthetic. The interior is well laid out with product displays, a tasting area and a lounge area, ensuring that visitors can easily move around the booth and fully experience Japanese food and wine.

The booth also features a lounge area with seating, allowing visitors to enjoy a comfortable break while sampling the food. The lighting design is equally elaborate, with the combination of top lights and the warmth of lanterns not only enhancing the display, but also adding a touch of warmth to the booth.

This booth design by China Shanghai CIIE Exhibition Decoration company Roundtable International Exhibition Co., Ltd. undoubtedly successfully reflected the Japanese cultural characteristics of the JETRO brand and the theme of food and wine display at the Expo. Through careful color matching and structural design, the booth not only attracted visitors' attention, but also provided a comfortable environment for them to display and experience Japanese products.
 

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