Corporate Stall Design
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Corporate Stall Design

Corporate Stall Design

Industry Classification: Corporate Stall Design
Exhibition Name: The 3rd China International Import Expo
Booth Size: 300 square meters, opening on all sides
Client Name: JETRO(Japan)
Exhibition Venue: Chinese National and Conventional Center (Shanghai, China)

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Product Introduction

[Client Introduction]


The origins of JETRO date back to 1958, when it was established under the name of "Japan External Trade Organization" with the aim of revitalizing Japan's trade activities on a global scale. Over time, the organization underwent a crucial transformation in 1998, when it merged with the Asian Economic Research Institute (AERI) to form an entity with a special legal personality. This merger not only marked a change in the organizational structure but also heralded a shift in its focus.


From the post-war period, JETRO was committed to accumulating foreign exchange through "export promotion" to help Japan's economy recover and grow. As Japan's trade surplus widened and economic friction with Europe and the U.S. increased, the company's focus shifted to "promoting imports" in order to balance trade relations and ease international pressure. Further, the company has focused on "economic cooperation and research for developing countries", a strategic shift that reflects its keen insight into and response to global economic trends.


 [Best Creative Corporate Stall Design idea]
As a professional Chinese Corporate Stall Design company, our company Roundtable International Exhibition Co., Ltd. focused on creating a set of modern and minimalist corporate booth design for the JETRO brand. This solution makes full use of the large booth area of 300 square meters and adopts an open structure on all four sides, cleverly combining elements of traditional Japanese architecture, such as the curve of the roof and the wooden structure, as well as the large overhanging top design, which not only provides shade, but also increases the visual impact of the booth.


Our design concept aims to showcase the high quality and exquisite craftsmanship of Japanese products while conveying the unique charm of Japanese culture. The design of the booth focuses on openness and transparency, encouraging visitors to enter and explore the booth and experience the perfect blend of Japanese culture and modern design.


For the color scheme, we mainly used natural wood colors, which give a warm and cozy feeling while echoing the traditional Japanese aesthetics. Blue was used for the top of the booth and some of the decorative elements, contrasting with the wood color and adding visual clarity and modernity. White was used for the background of the booth and some of the decorative lines, providing a clean and simple visual effect.


The structure of the booth adopts a modular design, which is easy to set up and dismantle, ensuring the flexibility and sustainability of the booth. The front and sides of the booth have large open spaces to allow visitors to approach and view the exhibits from different angles. Inside the booth, there are several display areas, including high cabinets, low cabinets and open display tables, for displaying different types of products to meet different display needs.


Hanging circular lamps are used in the booth to provide soft and even light, which helps to display the products and also provides a comfortable viewing environment for visitors. Certain parts of the booth were decorated with green plants, adding a natural element that enlivens the booth and creates a harmonious, natural atmosphere.


In the choice of materials, we used lightweight wood and metal frames, which are environmentally friendly and easy to process and transport, reflecting our commitment to environmental protection and sustainable development.


At the 3rd China International Import Expo (CIIF), our company Roundtable International Exhibition Co., Ltd. customized the booth for the JETRO brand, which not only captured the attention of many visitors, but also gained warm responses and unanimous praise from all walks of life. With its innovation and professionalism, our booth design became a focal point in the exhibition and gained wide acclaim and recognition.
 

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